It isn’t uncommon for an aroma to take a person back to a specific time or place. Certain scents have the ability to alter an individual’s mood and evoke memories. Because of this, many businesses are realizing that scent marketing is a powerful thing. Research shows that smell is important in everything from a hotel stay to a car dealership. Here is additional information on the topic.
Smell is a Key Factor
A study took place with some guests that were staying at a luxury hotel. 41% of the guests said that the smell of the hotel was a key factor in their enjoyment of the hotel. They actually said that the smell had more to do with their satisfaction than the food, staff or the infrastructure of the hotel.
Other research indicates that people remember 35% of what they smell and only 5% of what they see, 2% of what they hear, and 1% of what they touch. This is where a completely different type of branding comes in. Some of the smells that are known to promote happiness are clean bed sheets, freshly baked bread, fresh flowers, freshly cut grass, freshly ground coffee, vanilla, chocolate, e and bacon frying.
This goes a long way when it comes to making a lasting impression on customers and ensuring that they not only return but tell friends and family about their experience.
People can’t shut off their ability to smell like they can close their eyes and avoid seeing something. When a scent comes to an individual, its there to stay until they adjust to it. This can be good or bad, depending on the scent. The smell of a business is part of the atmosphere and this is what appeals to customers. While visuals are a traditional way to advertise, adding a unique or signature scent could make a business go from the middle of the road to extraordinary.
Choosing a Scent
When someone in business decides to add scent marketing it is important to match the scent to the business. So, a store that sells housewares might find it beneficial to go with the scent of baking cookies.
To get additional information and to find out how to get started with scent marketing, click here https://aromatechsystems.com. Chat online with a representative to find out more about the products and ways to go about incorporating them into a business.