Eliminating Desperation in your Sales Approach
It is never a good idea to come off as desperate. It is a look that no one wants to see, whether it is a romantic partner, friend, business associate or especially a client. It is a common mistake that many small businesses and realtors make, when they appear too eager to do anything to get the deal. This calls for a better way of following up with clients, in a dignified manner. Here are some of those ways.
They need to learn how to share useful info with them. Many people report being put off by business owners who only seem to focus on the sale. They wish the person would do more than just sell to them. When you share useful info, you shall come across as a more approachable person. You may for one help them pick up a safe neighborhood by relying on your local contacts. You can also tell those selling their houses how best to present them to the market. These are some of the ways you shall communicate your intentions without appearing desperate. When you keep your loyal customers updated on any new developments, you shall discover more referrals from them.
You need not mistake each bout of silence for annoyance. People have other things to attend to that can make them forget they were to call you. This is something you need to consider each time something similar happens. Chances are they forgot. Keep your reminder short and clear.
You should then be prompt and consistent. When you are asked for more info about something, do not take too long in responding. Professionals are expected to be prompt in their replies. You need to also respond in the most professional language. If they pick up any disinterest from your response, you will not go far. You need to also devise a way to stay in touch regularly. It is not a good look to stay in touch often, then to stop doing so for long periods. This calls for some organization in how you communicate with them. You need to be in their lives as something consistent yet not interfering. You may for instance get into the habit of posting an email every week, a postcard every month, and seasonal greetings whenever they come up.
There are people you know how you can help as a way to boost your image. When you help others achieve something they needed to, you shall not look desperate in the same light. This applies to any person you come across in your line of business, whether it is a client, a prospective one, one from the past, or a referral. These authentic connections are your key to coming across as confident and someone worth a second look. You can learn more on how to stay free of desperation.