For visionary marketers, the rise and growth of influencers have created a whole new world of endless possibilities. It literally opened up new platforms for brands and businesses to interact with their consumers. As the world today is shifting to social media, more and more consumers are looking at their fellow consumers to make an informed decision of their purchase.
Rather than looking at the company itself, they now rely on each other and at their favorite personality, which are influencers. These influencers are consolidating the huge following on different social media platforms like YouTube, Snapchat, Instagram, Twitter, Facebook and many more.
You’re basically missing a bunch of opportunity if you’re a business and not considering the impact that an influencer marketing can bring. If you’re still skeptical, then the following may just clear your mind why you must use influencers.
Number 1. Generate sales – it’s no brainer that influencers do generate sales and that’s the same reason why there are lots of brands that are jumping to the bandwagon. Influencers are capable of making sales within few hours right after discussing about the features of a certain product or beauty of a service. Depending on the influencer’s follower base and length of campaign, the sales will surely jump high in few weeks time.
Number 2. Create good content – if you are looking for engaging and high quality piece of content, these influencers always slay the game – this is the reason why they’re considered to be the king of content creation. For both brands and businesses, this is music to their ears as they can have a user generated content from a third party source that is talking about their brand.
Number 3. Building brand awareness – influencer marketing is basically the missing link between market awareness and brand. Aside from the fact that influencers can generate leads and sales, their strategies for building brand awareness is incomparable compared to traditional marketing methods. Given in today’s ecommerce space and highly saturated market, it is more important to build brand awareness and boost exposure of your company.
Number 4. They’re a trusted voice – do you know that customers have more faith on the opinion and suggestions by their peers than the actual brand. For this reason, partnering with influencers can easily spread your brand’s message and result to massive success.
Number 5. They have influence and authority – after people have read a blog talking about a service or product, 84 percent of them are able to come to a decision on which product or service to get. Well, influencers are not called as one for nothing; they are sharing their ideas and thoughts on their channels, websites or personal blog.